With an endless supply of different social media platforms at our fingertips, deciding which ones should be utilized for personal use and which ones should be utilized for your business can seem like a daunting task. Having grown up in the midst of the social media revolution, Facebook and Instagram were always my go to social media applications when I sought out connecting with friends and family. . I also feel that social media platforms such as dating applications such as Okcupid, Bumble, and Match are more optimizable for personal use. Given the nature of dating applications people can freely connect with others and socialize without having to leave the comfort of their home. Dating applications allows for connections to be made that may have not otherwise happened.
From a business perspective, I feel that Instagram and Facebook are becoming more business savvy as they have options in settings for business profiles and links while still having some of that personal aspect to it. Even Pinterest and Etsy have taken social media to a whole new level with allowing for mainly small businesses to get noticed on a fun and personal way. Facebook is like the grandfather of social media used for the purpose of business. They have reformulated their algorithms and have tapped into the paid advertising market and can make businesses skyrocket across their site for the right price.
While Facebook is the leading social media platform for businesses and dating sites and applications seem like the most optimizable social media platform for getting personal and intimate, blogs seems to be a happy middle ground. Blog spaces like Blogger, Weebly, Wordpress, and even Tumblr. seem to be very personal. People can write about literally anything of interest and make money and advertise their business or even promote other businesses that they support through affiliate marketing. I feel that that is why Instagram has been able to tap into both markets for the personal and business as well because it allows for people to advertise based on what a person likes or is interested in.
Looking into the future, I am excited and curios to see what happens with social media platforms that have been emerging in the last few years. Snapchat is definitely a platform that I have grown up using as a much more personal application that allows for me to connect with friends through doodles and pictures, but recently with all of the new advertising features and the ability to find glasses which allow for taking filtered pictures through these calibrated glasses that are unique to different locations around the USA, who knows what they have in store for the upcoming years!
Alexandra, I like your perspective on social media. It sound like you are a lot more savvy than I am with all the tools. I pretty much stick with Facebook and occasionally Pinterest. So it is good to hear what you have to say about your experiences. It seems that a lot of the platforms started with personal use in mind, then evolved to business use. I may be wrong, but the more I use them the more I see it for business use and marketers are changing the rules for social media. It is a great way to connect directly with customers. I was looking at Target's Facebook page, and they basically are trying to put out fires all day long addressing complaints. I almost think that part of it is negative in that its a place for unhappy customers to vent. Thanks for your thoughts.
ReplyDeleteAlexandra. Well rounded analysis on the vantage point of social media platforms. I agree with your views, on Facebook and Instagram becoming more business savvy. Key market indicator for these platforms, can show financial growth for both companies. Measuring growth from inception of social media, to current standards, will help gauge key performance indicators. My current comprehension level, massive sectors of social media accounts today, are for personal use. Marketing to personal account user to maintain connections with family members, friends and acquaintances. Also to discuss social and political issues on open forum. Social media has transformed considerably from the days of Myspace, which really laid the foundation for Facebook to become global success.
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